Any sales strategy must highlight the strengths of the business for which it is created and it must point out the value it brings to consumers - from the moment they choose the products or the services that the business has to offer.

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A sales strategy includes a series of decisions, actions, and objectives to help the salespeople in the organization get as close as possible to the target audience. The strategy must respond to the needs of the potential customers, while taking into account the positioning of the business, the sales objectives, the competition, the novelty it brings and the future opportunities.